Analysis of selfridges and john lewis Essay Example | Topics and Well Written Essays - 1750 words

Analysis of selfridges and john lewis - Essay Examplees of this particular brief analysis, the author will instead focus upon the issue of logistics with reference to dickens distinct and historically dynamic British retailers Selfridges and flush toilet Lewis accordingly, the analysis will focus upon the way in which logistics for these two firms have interruptioned and changed over the long time allowing them to continue to be a dynamic and powerful force within the retail market as well as to remain relevant with the consumer. Ultimately, this continued business acumen that two of these stores have been qualified to elicit within the consumer market has propagated a level of consumer loyalty and expectation that the logistical strength of these two firms rivals or exceeds any of their closest competition. Therefore, the focus of this analysis will not only be base upon seeking to define the logistical challenges and tactics that have morphed over the years, as represented b y Selfridges and John Lewis, it will also be concentric upon discussing the way in which strong logistical choices and growth establish upon logistical challenges is an effective tool for listening consumer loyalty and generating further levels of profitability and success.Analyzing both Selfridges and John Lewis as retailers reveals the fact that similar evolutions in logistics have been evidenced over the recent past. Most recently, a shift has been evidenced with respect to the global supply chain and the means by which globalization has impacted both of these firms. Prior to an era of globalization, the mass of the goods and/or products that were available at either of these retail locations were domestically produced (Jiao, & Liu, 2014). Moreover, the majority of these domestically produced goods were oftentimes shift from a relatively close distance to the store in question. Although it is on-key that international trade existed for hundreds of years prior to either of these stores establishing themselves on Londons high Street, the onward motion to which these