Tesco Brand Development & Corporate Identity Essay

Tesco Brand Development & Corporate Identity - Essay Example According to Keller (2008, p.189), corporate identity is a phenomena that is concerned with the general outlook of a given legal entity. Corporate identity is majorly concerned with how a company is generally viewed by the public. It is concerned with the seal, logos of a company, the colors and design as well as the other collaterals. The general appearance of a company and its attractiveness may define and incline a number of people who may want to be identified and associated with the same company (Fournier 1998, p.342). Corporate identity also encompasses the vision, Mission and the well-structured objectives of a given company. To stress on its identity, Tesco Corporation is designed and well built across the whole world, it is very distinct and has clear missions and objectives among which we have, provision of quality services and products at the convenience of the consumer (Hatch 1997, p.359). This means that, unlike companies who do not take their products to their consumers ’ at their doorsteps, Tesco is able to do so. As an identity, the company also brags to deal in a wide range of service deliveries that it provide at very affordable prices and highly conserved costs. According to Holt (2002, p.83), all the company identity strategies of Tesco as a corporation augur well with its VMO’s. It’s principles such as affordability and cost effectiveness makes it have considerations of being mindful and geared towards ensuring it customers satisfaction making it customer –oriented, in addition, a company cannot provide varieties of a product unless there is a stream of such. Again, a stream can only be witnessed in a company not under any situation but rather with the onset of innovation. In this way, company identity as applied by Tesco Corporation aids it into cutting an edge in the congested market giving it a competitive advantage. This has led to expansion of Tesco across the globe. Brand identity on the other hand is the be liefs of the company. They are the building blocks of the company or the foundation upon which the operations of the company are based. They are the aspects of the company that makes brand loyal customers who are ready to die for the products of the company (Muniz et al 2001, p.56). Brand identity is provided for by factors such as the well organized structures of operations of the company, the quality and quantity of products offered by the company. These can make clients stay with the company if they are satisfactory or not whichever the case. For a company to create a brand and sway the mind of the consumer, a well organized strategy needs to be put in place: - differentiation of products offered to the customer which is only geared towards swaying the perception of the consumer (Anholt 2007, p.137). This is solely because brand identity is not only based on absolute truth and reality but rather a mere assurance that whatever is offered is actually what the company believes in. B rand identity may entail all the aspects of a brand of any given product such as the physical attributes, services, and their quality as well quantity and also the value attached to the products. For products of a company to prove their worth to the ultimate users, they have to develop a brand (Arvidsson 2006, p.457). Brand identity is what makes the customers be associated with one firm and not the other. Tesco has

The influence of Basel III in the French banking sector Thesis

The influence of Basel III in the French banking sector - Thesis Example The bank is required to maintain a capital (Tier 1 and 2) that is equal to a minimum of 8% of â€Å"risk weighted assets†. For example, a bank with a â€Å"risk- weighted assets† worth $100 million will have to maintain a minimum capital of $ 8 million. Basel II is a group of banking regulations put together by Basel Committee to see that banks are supervised. These policies have international coverage and therefore regulate banking and finance internationally. It integrates the capital standards of Basel with the regulations at national level. This is made possible through setting the minimum required capital of institutions of finance with the goal of ensuring liquidity of the institutions. Basel II is the 2nd bank supervision recommendations of the Basel Committee. Contrary to the Basel I, which had focus on risk associated with credits, Basel II focuses on the capital that the financial institutions have to put aside. The main aim of setting aside this capital is to see to it that risk associated with lending and investing practices are reduced2. These are measures in comprehensive form designed by the Basel Committee to improve regulation, risk management and supervision within the financial and banking sector. The first version (Basel III) was published in the late period of 2009 giving a period of 3 years to the banks to meet all the requirements stated. So as to see that credit crisis is addressed, banks are directed to â€Å"maintain proper leverage ratios† and meet specified capital requirements. The Basel III is a product of Basel I and Basel II with the aim of improving the ability of banking sectors in dealing with economic and financial stress. Other goals of Basil III are to foster the transparency in banks and improve the level of risk management. Basil III focus is to develop the resilience level of individual banks so as to reduce the negative impacts of risks3. The year 2005 was marked by the introduction of Basel II with the